NOT JUSTBAGELS.
A refreshed visual presence for a family-owned Staten Island eatery. Start Monday developed new menus, digital touchpoints and storefront graphics to support Not Just Bagels’ reopening.
BEHIND
THE COUNTER.
The brand lives in the everyday details—from a coffee cup to the counter itself. A closer look at the restaurant experience surrounding the redesigned collateral.
THE GOOD
STUFF.
A closer look at the product—from a classic sesame-topped bagel to the color of a freshly sliced rainbow bagel, both set against the recognizable branded paper.
MADE TO
REOPEN.
The rollout included redesigned and printed breakfast, lunch and dinner menus, contactless digital menus, stickers and large-format vinyl window decals. Start Monday also supported updates to the restaurant website.
The contactless menu image at right is an archived example from the 2021 project, not a current ordering or menu link.
THE
WORK.
Not Just Bagels / Staten Island, NY. Reopening brand refresh and collateral, 2021. This project documents brand applications and updates; it does not claim creation of the original Not Just Bagels logo.