CARMINE'SITALIANRESTAURANT.

For decades, Carmine's has been synonymous with Italian-American family-style dining: generous portions, lively dining rooms, and meals meant to be shared.

With restaurants across multiple markets, Carmine's needed creative work that represented every location under one recognizable identity, while leaving room for local promotions and different dining occasions.

The challenge wasn't to introduce a new identity. Carmine's already had an established reputation and a recognizable personality. The opportunity was to translate that personality into photography, video, campaigns, social media, merchandise, and retail product storytelling.

How do you keep an established restaurant brand culturally relevant without losing what made people love it in the first place?

Bring the feeling of the Carmine's table into every piece of content.

Start Monday's approach begins with the qualities that make the restaurant experience memorable: abundant food, the energy of a crowded table, celebrations, and the tradition of bringing people together.

Those same qualities inform the creative work across digital and physical touchpoints. Photography makes the food tangible. Video captures atmosphere. Campaign design gives individual promotions their own identity without leaving the larger brand behind.

Whether the audience encounters Carmine's through a social post, a restaurant promotion, or a retail sauce campaign, the intention is the same: make it feel unmistakably Carmine's.

Start Monday's work represents every Carmine's location through integrated marketing, content, design, and creative production. In-person photography and video shoots take place in New York City and Washington, D.C.; creative assets, campaigns, and ongoing marketing extend across the entire restaurant group.

Our work spans multiple disciplines:

• Commercial PhotographyFood, beverage, restaurant, people, and event imagery.
• Video ProductionShort-form content capturing dishes, experiences, and hospitality in motion.
• Social Media MarketingBrand-wide management, content development, and market-specific messaging.
• Campaign DevelopmentCreative for seasonal offers, celebrations, special events, and dining occasions.
• Digital & Print DesignMarketing graphics, promotional collateral, and branded communications.
• Retail & MerchandiseProduct promotions, branded merchandise, and supporting creative.

The result is a connected workflow in which original production feeds campaigns across multiple locations, platforms, and business initiatives.

Shot in New York City and Washington, D.C. Representing every Carmine's location.

Make the experience recognizable before the first bite.

For Carmine's, the strongest creative work amplifies what the restaurant already does best. Photography prioritizes abundance and the details of familiar Italian dishes, while wider imagery captures the character of the rooms, teams, and celebrations.

Video extends that storytelling through movement and atmosphere. Social content maintains a consistent voice across individual promotions and locations.

Beyond restaurant marketing, promotional campaigns and merchandise provide another creative canvas. Retail sauce content carries the familiar Carmine's personality into a product-focused setting, while playful social concepts make space for the brand to participate in timely conversations.

The executions are different, but the point of view stays consistent.

An iconic brand doesn't need to become something else to keep its audience engaged.

The collaboration has produced a growing collection of original photography, video, social content, campaign assets, retail-product marketing, and branded design representing Carmine's across every restaurant location.

By shooting in New York City and Washington, D.C. while delivering creative and marketing across all Carmine's locations, Start Monday helps maintain a consistent brand presence throughout the restaurant group.

Commercial production gives campaigns a consistent visual foundation. Social media and design turn that material into ongoing communication. Retail and promotional projects extend the brand beyond the restaurant itself.

For Start Monday, the work demonstrates the ability to support the varied needs of a multi-location hospitality business without treating every creative assignment as an isolated project.

One established brand, expressed consistently across locations, platforms, and experiences.

An established legacy deserves creative work that lives up to it.

The Carmine's partnership represents Start Monday's approach to integrated hospitality marketing: bringing commercial production, design, ongoing marketing, and brand storytelling into one creative relationship.

From photographing the restaurant experience to developing promotions, managing social media, and supporting consumer products, the work requires both versatility and respect for a recognizable identity.

It's not about reinventing Carmine's. It's about finding new ways to tell a story audiences already connect with.

Legendary hospitality. Timeless traditions. Creative storytelling by Start Monday.