Selected Work / Packaging + Illustration

JUGHANDLEBREWING CO.

Illustration and package design for Jug of Juice IPA and the award-winning Juggernaut Coconut Porter. Working with Jughandle's in-house designer, Start Monday developed label artwork within the brewery's existing identity.

Client
Jughandle Brewing Co.
Category
Craft Brewing / Packaging
Disciplines
Package Design / Graphic Design / Digital Illustration
01 / The PackagingSelected Label Artwork
Can designs photographed together on a wooden tabletop
Two Labels / One Brewery01 / 14
Jug of Juice can showing colorful orange and pink illustration on a textured tabletop
Jug of Juice / Illustrated Can02 / 14
02 / Jug of JuiceIndia Pale Ale / Illustration + Design

JUG OF
JUICE.

A bold, fluid illustration language translated into a printed can design, photographed product, and promotional artwork. Bright color and motion connect the label to its campaign.

Bright orange and yellow Jug of Juice can release promotion featuring a can illustration
Jug of Juice / Launch Graphic03 / 14
Jug of Juice can photographed on a wooden bar top with glasses in the background
IPA / Packaging in Context04 / 14
Jug of Juice silver can and hazy beer in a branded glass
IPA / Product in Use05 / 14
Three Jug of Juice cans arranged on the brewery bar
Jug of Juice / Finished Cans06 / 14
03 / JuggernautCoconut Porter / Illustration + Design

JUGGERNAUT.

The porter takes a different direction: deep greens, tropical foliage, coconut imagery, and a darker visual character that carries from the can to promotional materials.

Green illustrated Juggernaut Coconut Vanilla Porter can rendering with tropical leaves and coconut motif
Juggernaut / Original Can Artwork07 / 14
Two Juggernaut porter cans beside a dark beer in a glass
Juggernaut / Packaged Porter08 / 14
Juggernaut porter poured into a branded glass from its green illustrated can
Juggernaut / Brewery Pour09 / 14
Juggernaut four-pack coconut porter can release promotional graphic
Juggernaut / Release Graphic10 / 14
04 / In the WorldPrinted Labels / Packaged Product

OFF THE
SCREEN.

The illustration work carried through to label production, finished cans, packaged cases, and brewery photography. A design system seen in the places it was made for.

Jug of Juice printed labels running through a packaging production machine
Packaging / Print Production11 / 14
Stacks of Jug of Juice labeled aluminum cans in cardboard trays ready for distribution
Packaging / Distribution12 / 14
Jug of Juice single can photographed inside the brewery production area
Jug of Juice / Brewery Floor13 / 14
Jug of Juice beer being poured from an illustrated can into brewery glassware
Jug of Juice / In the Glass14 / 14
Start Monday / Project Scope

THE
WORK.

Package Design
Graphic Design
Digital Illustration
Collaborative Artwork Development
Jughandle Brewing Co. / Original Packaging + IllustrationIn Collaboration with Jughandle's In-House Designer
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